Foreign Exchange (FX) firms have been very busy lately, with the fluctuating pound causing unpredictability post-Brexit.
Saying that, this does present a huge opportunity to find new business, with countless organisations sensitive to exchange rates now looking for someone to manage their FX needs.
Some of the largest FX specialists in the UK have been using LeadFinch to massively improve their lead-sourcing.
LeadFinch is a ground-breaking platform that suggests the best companies to sell to. We’re not a traditional B2B data provider; but instead use machine-learning to suggest great leads based upon analysis of your existing customers. No more trawling through fruitless Google search results or outdated business lists.
Our focus is on relevancy.
And because every FX firm is different, our algorithm will, in the vast majority of cases, suggest different leads for each user. We are not a static list.
Let’s say, for example, you have just closed a customer who provides fencing solutions.
If you could find other, similar companies then you would be able to approach them in a much more relevant and targeted way.
With LeadFinch, you can simply enter the web address of a company (in this case your new customer):
And it will return dozens of similar companies:
Results are international, but you can filter by both country and predicted revenue. Furthermore, because our data source is the entire web, we unearth hard-to-find SMEs that you just cannot find with other solutions.
Approaching these new companies, you can use a much more targeted introduction:
“We’ve just done business with Acme Fences, Inc. and they had problems x, y and z that we have solved for them. Do you also relate to these issues?”
By including this, it makes your introduction relevant and legitimate; rather than out of the blue and random.
Have a question about how to make the most of LeadFinch for your FX business? Contact us now on +44 (0)20 3389 8872 or fill in the form below and we will get in touch as soon as possible.